When it comes to promoting your brand at outdoor events, trade shows, or even in your own backyard, a custom printed marquee can be an invaluable tool. These versatile structures not only provide shade and shelter but also offer a unique canvas to showcase your brand and message. However, to make the most of your investment, it’s essential to follow some key dos and don’ts when designing and using a custom printed marquee.
Go Big on the Logo
Do: Make your logo the centerpiece of your custom printed marquee. The goal is to create a strong and memorable visual impression, so ensure that your logo is large, clear, and placed prominently. People should be able to recognize your brand from a distance.
Don’t: Overcrowd your marquee with excessive text or graphics. While it’s important to convey your message, cluttering the space can make it confusing and less visually appealing. Remember, less is often more when it comes to design.
Add Some Colors
Do: Use your brand colors effectively. Incorporate your brand’s color scheme into the marquee design to reinforce your brand identity. Color can evoke emotions and help people connect with your brand on a subconscious level.
Don’t: Go overboard with too many colors or choose colors that clash. Stick to your brand’s established color palette to maintain consistency and professionalism.
Keep the Branding Message Short and Clear
Do: Craft a concise and impactful message that communicates your brand’s essence or the event’s purpose. Use bold, easy-to-read fonts that can be seen from a distance. Keep it simple but meaningful.
Don’t: Overwhelm your marquee with excessive text or complex messages. Remember that people often glance at marquees while passing by, so your message should be instantly comprehensible.
Be Creative
Do: Embrace creativity in your marquee design. Use eye-catching graphics, images, or taglines that resonate with your target audience. A creative design can make your marquee stand out in a sea of generic ones.
Don’t: Sacrifice clarity for creativity. Your message should always be the top priority. Ensure that any creative elements you incorporate enhance your brand’s image rather than detract from it.
Communicate with Your Marquee Provider
Do: Establish clear communication with your printed marquee supplier. Discuss your design ideas, preferences, and requirements with them. A reputable supplier will be able to provide guidance and ensure your design is faithfully reproduced.
Don’t: Leave everything to chance. Failure to communicate effectively with your supplier can lead to misunderstandings and unsatisfactory results. Regularly check in with them during the design and production process.
Choose a Printed Marquee Heavy Duty
Do: Invest in a heavy-duty printed marquee that can withstand various weather conditions and frequent use. A sturdy marquee not only protects your brand but also ensures longevity and reliability.
Don’t: Cut corners by opting for a cheap, low-quality marquee. Your marquee is a reflection of your brand, and a flimsy structure can damage your reputation.
In conclusion, a custom printed marquee can be a powerful branding tool when used effectively. By following these dos and don’ts, you can create a visually appealing and impactful marquee that helps your brand shine at any event. Remember that the key is to strike a balance between creativity and clarity while keeping your brand identity at the forefront. With the right approach and a reliable printed marquee supplier, your brand can make a lasting impression wherever you go.